The choice of the right domain name is a crucial step in building a strong online presence for any business. It is not just a simple address; it is the first aspect that your audience notices when they come across your website.

In this blog, we will focus on understanding how to choose a domain name for your business. So, businesses planning to buy domain hosting, keep reading.

How to Choose a Domain Name for Your Business?

1. Short-Branded and Memorable

A good formula for choosing a domain name for a business is that it should be short-branded and memorable. For example, Instagram is made of two words: instant and telegram. This communicates what the brand is all about, ensuring it grabs the user’s attention while keeping it short.

2. Picking a Domain Name for Your Business with Suitable Extension

Stick with the Safest .com

Though much exhausted, .com remains the safest domain extension option. It is something that connects when someone thinks of a website. Therefore, one can never go wrong with .com.

Explore New gTLDs

New gTLD names are another great choice for domain extensions. You can get creative and explore options that best suit your business.

For instance, if you are planning for an art gallery online, with the name CreativeVoice, then go for options like .gallery or .art, which will be more mind-grabbing and relevant.

Target Better with ccTLD

ccTLD domain extensions are extremely targeted, enabling you to establish a stronger connection with the geo-specific audience. For example, if a travel company is targeting Canadian citizens, having an extension .ca makes more sense.

3. Add Appropriate Keywords

Choosing the appropriate keywords in the domain name facilitates SEO. For example, if you own a shoe business for women online with the brand name “her.”

Using hershoes.com rather than just her.com makes more sense and is more descriptive.

It will immediately tell your audience what your business is all about, making it clear that it is meant for women. Therefore, choosing the right domain name for your business with appropriate keywords increases visibility and drives targeted traffic.

4. Take Help of Domain Name Generator

A domain name generator can help you choose a domain name for your business. In addition to finding keywords and hashtags, you can use them to brainstorm domain names and get inspiration to find the right one.

5. Hyphens and Numbers are Big No

When choosing a domain name for your business, hyphens and numbers are a no-no. Think about having an online store named best-shoes4you.com; a simple misspelling of hyphens and numbers can weaken its visibility. Hyphens and numbers can easily be overlooked or misplaced while typing, so it’s best to avoid them in the domain name.

6. Target Existed or Expired Domain Name

Expired domain names become a great pick when picking a domain name for your business. That is because there is a possibility that expired domains have-

  • Already have strong backlinks
  • Good domain authority and rating
  • Pagerank
  • Still holds a brand and traffic

Conclusion

Choosing the right domain name for your business is crucial. By following these straightforward tips, you can pick a memorable, short and well-optimised domain name. 

Your domain is your business’s online identity, so brainstorm while keeping all the above points in mind. This will help you choose the right domain name that fits your brand and business.