Influencers with 1,000 to 10,000 followers who create content, also identified as nano-influencers, make up the best share of accounts on TikTok and Instagram, based on Statista’s e-commerce database. It’s like getting a suggestion from a friend, she mentioned, serving to the client gain more user trust than a model would. “You want someone whose belief factor is high, especially when it comes to extra personal or intimate products, similar to cosmetics or health,” she mentioned. In Southeast Asia, more than 15 million companies use TikTok to promote their work to an viewers of 325 million monthly customers, the content material platform stated in a launch.

• According to the survey, about 96 per cent of the customers equipped for pent-up purchases online during the festive season.
• To add, seven in 10 respondents used home-delivery services extra regularly.
• The most influential products on social media include clothing or accessories, well being